Virtual runway shows on the rise!
Today I’m not focusing on a product I love. I have way too many products to share, and thought I would mention an article I read in the WSJ this morning about NEW YORK FASHION WEEK!
“New York Fashion Week Takes Shape” - February 6, 2012 - Wall Street Journal.
Digital technologies and social media, as we all know (or are at least becoming familiar) play a large role in corporate images, branding, and entertainment. It’s no longer necessary to get on that special VIP list to see the latest in fashion (or any other top-notch-A-list even) we can see it on our cell phones, Ipads and computer screens! This year’s fashion week (really week and a half, as it’s 9 days long) will be streamed live.
Immediate, virtual access, draws big consumer viewership, and therefore results in urgency for designers to gain a slice of the spotlight-pie. Levi’s will be having a runway show this year (when was the last time they had a show / or did they ever)? And, quoted: “Prabel Gurung will show a new label, called ICB by Prabel Gurung, via an online-only digital show that will air on Feb. 15 (mark your calendar). It is the debut of a new digital venture by communications and production house KCD, which plans to produce more online-only shows in the future”.
Get your cell phones, Ipads and computers ready, virtual runway shows are on the rise!
